Hogan Direct has served the following industries with business-to-business and business-to-consumer direct marketing projects;
Industries Served
- Academic and Employee Training
- Agricultural Products and Services
- Amusement
- Animal Health Products and Services
- Aviation
- Construction and Building Restoration
- Food and Catering
- High-Technology Products and Services
- Hardware and Housewares
- Insurance and Financial Services
- Medical, Dental, Laboratory Products
- Services
- Non-Profit Organizations
- Printing and Publishing
- Real Estate and Economic Development
- Retail
Index of Businesses Served (by Industry)
Academic and Employee Training
The Wharton School of Business
–Philadelphia, PA
Integrated order-generation program employing direct mail, newspaper and radio
William Jewell College
–Liberty, MO
Lead-generation program
TERCON Training Resources
–Overland Park, KS
Direct marketing consultation
Agricultural Products and Services
Bayer Crop Science
–Kansas City, MO
(formerly Bayer Agricultural Division) Strategic planning and project supervision
Delta Pine & Land Company
–Greenville, MS
Direct marketing consultation
Amusement
AMC Theatres
-Kansas City, MO
Research, strategic planning, and business-to-business direct mail
Worlds of Fun and Oceans of Fun
-Kansas City, MO
Research, strategic planning, program development, and group sales order generation program
Animal Health Products and Services
Coopers Animal Health
-Kansas City, MO
(formerly Wellcome Animal Health) Strategic planning and order-generation programs
Shor-Line Manufacturing Company
-Kansas City, MO
Catalog development
Stainless Veterinary Products
-Carthage, MO
Catalog development
Syntex Animal Health
-Des Moines, IA
Coupon redemption direct mail program
Veterinary Medicine Publishing
-Lenexa, KS
Direct mail survey
Aviation
Duncan Aviation
-Lincoln, NE
Lead-generation mailing series in conjunction with Sotheby’s (aviation auction)
Raytheon Aviation
-Wichita, KS
(formerly Beechcraft) Database development and lead-generation programs for aircraft dealers
Construction and Building Restoration
3-M Building Products Division
-St. Paul, MN
Strategic planning and lead-generation program
Butler Manufacturing Company
-Kansas City, MO
Direct marketing consultation; lead-generation programs for three divisions including website development
Chief Industries, Building Systems Division
-Grand Island, NE
Builder recruitment and integrated support programs for independent.contractors employing direct mail and direct-response advertising
General Heating & Cooling Company
–North Kansas City, MO
Integrated support program for independent heating/cooling dealers employing direct mail, direct response publication and radio advertising
Havens Steel Company
–Kansas City, MO
Research, prospect identification and lead-generation program
Integrated Paving Concepts
–Vancouver, BC Canada
Strategic planning, dealer recruitment and dealer support programs
Lester Building Systems
-Lester Prairie, MN
Strategic planning and lead-generation program for independent Builders
O’Brien Walls & Partitions
-Kansas City, MO
Strategic planning, dealer recruitment, and dealer support programs employing. direct mail and direct response publication advertising
Payless Cashways, Inc.
-Kansas City, MO
Roofing contractor recruitment and lead-generation program for roofing contractor-dealers
Robertson Building Systems
-Ancaster, ON Canada
Recruitment of independent contractors and lead generation and fulfillment programs for Builders, employing direct mail direct response publication advertising, and publicity
The Western Group
–St. Louis, MO
Lead-generation programs for branch offices, employing direct mail, direct response publication advertising, and publicity
Food and Catering
Bogdon Candy Company
-Westwood, KS
Strategic planning and direct mail lead-generation programs to restaurateurs
Eddy’s Catering Services
-Kansas City, MO
Corporate identity program and direct mail lead-generation program
High-Technology Products and Services
America Direct
-Merriam, KS
Direct marketing consultation and planning
Bell South Wireless Data
-Woodbridge, NJ
Mailing list research and direct mail consultation
Cellular One
-Overland Park, KS
Direct mail surveys and lead-generation programs
Digital Archaeology
-Lenexa, KS
Direct mail lead-generation and fulfillment; direct marketing staff training
Grading Systems, Inc.
-North Kansas City, MO
Strategic planning and direct mail lead-generation program
Lexmark
-Lexington, KY
Direct marketing education program for employees via intranet articles
Sprint Conference Line
-Overland Park, KS
Strategic planning and lead-generation and fulfillment program
Teletrac
-San Diego, CA
(formerly Overland Park, KS) Strategic planning and direct mail lead-generation
Zenith Data Systems
-Buffalo Grove, IL
Strategic planning, direct mail survey and lead-generation
Hardware and Housewares
Westlake Hardware
-Lenexa, KS
Strategic planning, direct response advertising, catalog development and fulfillment
Insurance and Financial Services
Access Banking Systems
-Springfield, MO
Strategic planning and lead-generation program
American Fidelity Assurance
-Oklahoma City, OK
Strategic planning, direct marketing consultation and employee training
Commerce Bancshares (Discount brokerage)
-Kansas City, MO
Strategic planning, direct marketing consultation, and direct mail survey
Forrest T. Jones Company
-Kansas City, MO
Strategic planning, media research, and order-generation program employing direct mail and direct response publication advertising
GE-The Medical Protective Company
-Shawnee Mission, KS
Strategic planning, mailing list research, and direct mail lead-generation
Kansas Farm Bureau
-Manhattan, KS
Strategic planning and direct marketing consultation
Uniformed Services Benefit Association
-Overland Park, KS
(formerly Kansas City, MO) Strategic planning, order-generation direct mail and fulfillment; marketing staff recruitment
Medical, Dental, Laboratory Products and Services
Fairbanks Scales
-Kansas City, MO
Strategic planning and order-generation direct mail
Kansas Center for Athletic Medicine
-Lawrence, KS
(orthopedic surgery practice) Direct marketing consultation
Labconco Corporation
-Kansas City, MO
Catalog development and direct mail lead-generation programs
Myron’s Dental Laboratories
-Kansas City, KS
Integrated lead-generation program employing direct mail and direct response publication advertising
National Research Corporation
-Lincoln, NE
Strategic planning and lead-generation program to hospitals
Non-Profit Organizations
American Academy of Family Physicians Foundation
-Kansas City, MO
Strategic planning and contribution-generation programs to association membersAmerican
Red Cross
-Kansas City, MO
Direct marketing consultation
Cancer Action
-Overland Park, KS
(formerly Kansas City, KS) Strategic planning and contribution-generation direct mail program
St. Luke’s Hospital Development Department
-Kansas City, MO
Contribution-generation direct mail program
Susan G. Komen Foundation
-Merriam, KS
(Denim Day Program via Lee Apparel) Strategic planning, list research, and corporate participation sign-up direct mail program
Printing and Publishing
Grays Harbor Paper Company
-Hoquiam, WA
Strategic planning
Hallmark Business Expressions
-Kansas City, MO
Strategic start-up consultation, communication plan development, and lead-generation and fulfillment program
Henry Wurst Printing Company
-North Kansas City, MO
Strategic planning and direct mail lead-generation and fulfillment program
Trabon Printing Company
-Kansas City, MO
Strategic planning and direct mail lead-generation and fulfillment program
World Library Press
-Springfield, MO
Strategic planning, prospect identification, and order-generation program employing direct mail and direct response publication advertising
Real Estate and Economic Development
ERA (Electronic Realty Associates)
-Parsippany, NJ
(formerly Overland Park, KS) Strategic planning, real estate broker recruitment and support programs; order-generation programs for homeowner insurance
Hunt Midwest Corporation
-North Kansas City, MO
Strategic planning and direct mail lead-generation program
Grand Island, Nebraska Chamber of Commerce
-Grand Island, NE
Strategic planning, prospect identification, and direct mail lead-generation program
Kansas Department of Commerce & Housing
-Topeka, KS
Strategic planning and direct mail lead-generation program
Western Resources
-Topeka, KS
Strategic planning and lead-generation program
Retail
Wal-Mart
-Bentonville, AR
Strategic planning and traffic-building direct mail program