- Direct mail provides pinpoint selectivity;
- Accurate delivery time of direct mail allows for triggering with other channels for one-two punch impact;
- With direct mail you have an unlimited choice of mailing formats;
- Singly addressed direct mailings give personal character;
- With direct mail, there is no competition for your prospects’ attention;
- Direct mail is the most testable medium;
- Direct mail has a unique capability to involve recipients.