Seven advantages of direct mail:

1. Direct mail provides pinpoint selectivity;
2. Accurate delivery time of direct mail allows for triggering with other channels for one-two punch impact;
3. With direct mail you have an unlimited choice of mailing formats;
4. Singly addressed direct mailings give personal character;
5. With direct mail, there is no competition for your prospects’ attention;
6. Direct mail is the most testable medium;
7. Direct mail has a unique capability to involve recipients.