Seven advantages of direct mail:

  1. Direct mail provides pinpoint selectivity;
  2. Accurate delivery time of direct mail allows for triggering with other channels for one-two punch impact;
  3. With direct mail you have an unlimited choice of mailing formats;
  4. Singly addressed direct mailings give personal character;
  5. With direct mail, there is no competition for your prospects’ attention;
  6. Direct mail is the most testable medium;
  7. Direct mail has a unique capability to involve recipients.