Testimonials:
“Few have accomplished what you have in furthering the cause of business-to-business direct marketing. I recall your pioneer work in database development and utilization. Today, of course, database-driven direct marketing has grown especially rapidly in business-to-business applications.”
Martin Baier, Direct Marketing Consultant, Professor, and author of How to Find and Cultivate Customers Through Direct Marketing and Contemporary Database Marketing.
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“As someone who has been burned out by the stress of cold sales calling, I find Earl’s programs and philosophies to be effective and refreshing. Earl has a gift for assembling a leads program that produces exceptional results, and as a business owner, I appreciate his honesty, attention to detail, and interest in the success of his customers.”
Chris Labelle, Owner, 3 Nerds and a Server, LLC
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“Earl understands direct marketing inside and out. He’s a terrific strategist who taught me much of what I know and now use in writing B2B lead generation/sales copy. He has a special talent for creating strategically sound offers that generate response.”
Pat Friesen (Pat@PatFriesen.com), Copy Contact/Account Executive, BHN Advertising reported to Earl at BHN Advertising Direct Marketing Division
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“Earl is one of the top B-to-B direct marketers in the country. Very results-oriented, very successful at his campaigns. I highly respect both Earl and his work.”
Donna Baier-Stein, Direct Marketing Copywriter, Baier Stein Direct
“The letter, copywritten by Earl Hogan, does an excellent job educating the prospect about the value of their brand. Note the conversational tone of the following passages:”
Excerpt from The New Marketing Conversation by Donna Stein and Alexandra Macaaron
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“Earl is one of the best direct marketing minds in the business. He is such a pleasure to work with on so many levels – integrity, personality, & willingness to learn the client’s industry. Add these attributes with strategies and tactics he develops that actually improve the bottom line making working with Earl a no-brainer. I just wish he wasn’t such a ND Irish fan”
Jeff Pelaccio, Director of Marketing, Bayer Crop Science
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“There’s a lot to look back on in your many years of service to others. I look forward to many more years of association with you.”
“Earl Hogan, a legend in direct marketing…”
Jennifer Mann, Advertising/Marketing Columnist, Kansas City STAR
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“I have worked with Earl Hogan on numerous direct marketing programs and special projects spanning about a 7-year period. Earl stays on top of the lastest trends, techniques and technologies and has always produced great results. I’d recommend his direct marketing expertise to anyone in the business-to-business marketing world. He’s a pleasure to work with and always goes the extra mile.”
Gary Whitmer, Direct of Marketing of Corporate Accounts, Butler Manufacturing Company.
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“I’m genuinely pleased that we have had the opportunities to work together. I’ve learned a great deal from you and I benefit from your teaching every day.”
Al Eidson, President, Eidson & Partners, Inc.
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“Look up “direct marketing” in the dictionary and you’ll see Earl Hogan’s picture. Okay, maybe that’s an exaggeration but not by much. Like most people, I value specialists and Earl has been focused on marketing budget ROI from the day I met him to today. He is the ultimate direct marketer. If you are looking to get the most value out of every marketing dollar you spend, I suggest you call Earl.”
Paul Welsh, Former Creative Group Head at Valentine-Radford Advertising, Co-founder of NKH&W Advertising, and Founder of Welsh Writes (pwelsh@welshwrites.com)
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“Your success in life and business has had a positive influence on the direct marketing community in the Kansas City area.”
Kurtis Ruf, President, Ruf Strategic Solutions
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“I’ve had the distinct pleasure of working with Earl several times over the last 15 years and can honestly say he’s one of my favorite people I’ve ever worked with.”
I first met Earl when he was a consultant to my company and was brought in as an advisor in direct marketing. As my boss told me at the time, “Earl has forgotten more about direct marketing than you’ll ever know.” And I have to say he’s right!
Earl is the consummate expert and a gentlemen to boot, full of funny stories and great anecodotes. His techniques and programs really, really work, too! I’ve had dozens of huge success stories both working with Earl and borrowing his ideas subsequently.”
Chuck Moxley, Senior Vice President, Barkley Advertising
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“Further reflections remind me of all the persons at Harmon-Smith Advertising who were responsible for new business and account service, there is no question that you were the most capable and pleasant guy who was with our firm – ever.”
John Lee Smith, Co-founder and Principal of Harmon-Smith Advertising
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“You are a real pro and a pleasure to work with”
Dudley Crow, Senior Vice President Marketing, Uniformed Services Benefit Association (USBA)
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“Earl, I haven’t shared this with you previously, but wanted you to know that you have been the individual with the single greatest influence on my career as a marketer, and I feel greatly indebted.”
Rick Rau, Vice President of Marketing, Worlds of Fun and Oceans of Fun
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“Having worked together on many challenging and difficult projects…mutual commitment and hard work always resulted in a fun venture.”
David Smith, Executive Vice President, Forrest T. Jones Company
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“I want to thank you for being someone to not only ‘look up to,’ but ‘live up to’. If I’m able to accomplish one-fourth of what you’ve done…with business marketing, friends, and family, then I will have had a full and satisfying life.”
Bob Johnson, Direct Marketing Consultant
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