Planning
- Conduct direct mail and telephone research surveys
- Develop Customer Lifetime Value models
- Segment corporate accounts and individual customers based on lifetime Value and RFMA (Recency/Frequency/Monetary Value (cumulative and average)
- Develop sales contact strategy plans based on actual and/or potential customer value
- Prepare expense-to-revenue projections
- Develop communications strategy plans (i.e. coordinated value-based contacts)