Generating qualified sales leads
- Generate and qualify prospects through direct mail, e-mail, direct response advertising, and telemarketing
- Introduce new sales representatives and/or dealers through direct and e-mail
- Develop customer service programs, including the handling of customer complaints and problems
- Follow up representative sales calls with complementary direct mail, fax, and e-mail
- Advance the sales process until face-to-face sales representatives’ involvement is required
- Team with sales representatives for appropriate contacts (i.e direct mall and telemarketing)