Creation and production of lead-generation direct mail, e-mail messages, and direct-response advertisements

Intranet website services:

Each dealer has secure, password-protected access to his/her own database thereby allowing the following:

• Real-time manipulation of data (e.g., sorting records by alpha-sequence and geo-sequence (down to street name within zip code);
• Lead pick-up.  All leads are posted the same day they are received;
• Reporting of follow-up results by lead-qualification telemarketers and dealers
• Viewing of contact history for each dealer’s prospects and customers

 Telemarketing services:

• Handling and recording of inbound calls from inquirers via toll-free phone lines
• Handling and recording of sales reps and dealer calls to an toll-free, inbound operator who functions organizationally on a “same-team” basis.
• Outbound phone qualification of leads received.

 Fulfillment services:

• Warehousing and distribution of personalized fulfillment mailings.  Fulfillment mailings are dropped the same day leads are received.
• Print-on-demand follow-up mailings (i.e., no two prospects or customers receive the same mailing).
• Computer-generated documents (via templates at dealer sites) to serve as follow-up call literature.

 Account management services:

• Notebooks containing information in secured websites for dealers to carry into field
• Transfer of data in secured website to dealer laptops.

 Dealer education services:

“Best practices” newsletters (in printed form, e-mail, or audio-cassette) are sent to sales reps and dealers quarterly according to each dealer’s preferred method of receiving information.

 Reporting services:

Monthly summary reporting of leads received, leads qualified (based on mailings and for each dealer).