How to Calculate Basic Lifetime Customer Value
Published April 17, 2012 | 
Lifetime Value is the net present value of a customer over an extended period of time, discounted back to present day dollars. To understand how to calculate a Basic Lifetime Customer Value, begin by simply clicking the link below. Then use the first page of the workbook to input variables relative to your own business. After doing this, open the second page of the workbook to review the Lifetime Value over a five-year period.
Setting quantifiable objectives
Published December 10, 2011 | “If you don’t know where you’re going, you’ll probably end up somewhere else.” Yogi Berra
Most marketing executives I’ve worked with over the past 30+ years knew precisely where they needed to go in terms of quantifiable year-end goals. However, they often overlooked setting and achieving quantifiable interim objectives to get there.
After having served as a navigation officer aboard Navy transport aircraft, I realized the discipline I learned in the military could be effectively applied to the development of strategic plans for my clients. Knowing precisely where we were in reaching our destination was critical should “course corrections” be required. Landing in the ocean was not an option!
Contact me, and I’ll demonstrate a new economic model I’ve developed to help clients achieve their goals – effectively and economically.
By using this tool, you’ll be able to determine exactly how much you should spend to acquire, retain and cultivate customers. You’ll also know exactly how much you should budget to generate qualified sales leads and reactivate former customers. Best of all, you’ll be able show other management decision-makers the importance of it – and justify every marketing budget you present from this time forward.
Helping you with this new economic model is simply my way of acquainting you with my firm, a strategic direct marketing resource.
