What if you could transform your organization’s thinking from selling products to selling more products by retaining customers?     If these are things you think about, but don’t believe will ever come true, then let me show you how to reshape the future.

Contact me, and I’ll explain how to correctly calculate Customer Lifetime Value – the essential marketing metric by which all customer acquisition, retention, and reactivation budgets should be determined. 

 Lifetime Value is the net present value of a customer over a specified period of time, discounted back to present day dollars at an appropriate rate.  By not tying proposed marketing budgets back to Lifetime Value, top management in most companies consider these budgets as dollar outlays without any basis. 

Yet, many marketing people I meet today don’t fully understand the importance of Lifetime Value or how to calculate it.  So if you’re among them, please don’t feel alone.   If you want to learn how, I can help.

Armed with this knowledge, you’ll be able to determine exactly how much you should spend to acquire, retain and cultivate customers.  You’ll also know how much you should budget to generate qualified sales leads and reactivate former customers.  Best of all, you’ll be able show top management the importance of it and justify every marketing budget you present from this time forward.

You’ll benefit from what I’ve had the good fortune of learning directly from working with these direct marketing legends: Martin Baier, Vic Hunter, Ed Mayer, and Bob Stone.  With the rapid rise in e-commerce, measuring results accurately against precise goals has become a necessity.