About us

Hogan & Associates (a.k.a. HoganDirect) is a virtual agency, located in the Kansas City area, that specializes in business-to-business direct marketing.  The agency is comprised of myself and some very talented and highly experienced associates I’ve had the good fortune of working closely with in the past; they include: a research analyst, a media professionals, two writers, a publicist, an art director, two website developers and designers, and a production coordinator – most of whom work out of their own homes and small offices. 

My primary job is to develop goal- and objective-based marketing plans and bring them to life.  While most business owners and/or sales and marketing professionals set quantifiable year-end goals, they often overlook setting specific in-between objectives. Knowing precisely where you are in the achievement of objectives is critical in the event “course corrections” are required.  

With good planning and by integrating direct mail, e-mail, and/or direct response advertising with search engine optimization, phone follow-up and face-to-face sales calls, we’ve been able to help many companies realize increases in overall sales productivity by 25% and more in less than one year.

Our area of expertise is developing and implementing lead-generation programs for companies that sell high purchase-price  products (e.g., corporate aircraft, pre-engineered buildings, etc.) and/or services (e.g.,  large commercial building restoration projects) with lengthy sales cycles — through networks of independent dealers and/or geographically dispersed sales offices.  For a brief overview about our programs, please click the Dealer Support tab.