Industries Served

Hogan Direct has served the following industries with business-to-business and business-to-consumer direct marketing projects;

Industries Served

  • Academic and Employee Training
  • Agricultural Products and Services
  • Amusement
  • Animal Health Products and Services
  • Aviation
  • Construction and Building Restoration
  • Food and Catering
  • High-Technology Products and Services
  • Hardware and Housewares
  • Insurance and Financial Services
  • Medical, Dental, Laboratory Products
  • Services
  • Non-Profit Organizations
  • Printing and Publishing
  • Real Estate and Economic Development
  • Retail

Index of Businesses Served (by Industry)

Academic and Employee Training

The Wharton School of Business
Philadelphia, PA
Integrated order-generation program employing direct mail, newspaper and radio

William Jewell College
Liberty, MO
Lead-generation program

TERCON Training Resources
Overland Park, KS
Direct marketing consultation

Agricultural Products and Services

Bayer Crop Science
Kansas City, MO
(formerly Bayer Agricultural Division) Strategic planning and project supervision

Delta Pine & Land Company
Greenville, MS
Direct marketing consultation

Amusement

AMC Theatres
-Kansas City, MO
Research, strategic planning, and business-to-business direct mail

Worlds of Fun and Oceans of Fun
-Kansas City, MO
Research, strategic planning, program development, and group sales order generation program

Animal Health Products and Services

Coopers Animal Health
-Kansas City, MO
(formerly Wellcome Animal Health) Strategic planning and order-generation programs

Shor-Line Manufacturing Company
-Kansas City, MO
Catalog development

Stainless Veterinary Products
-Carthage, MO
Catalog development

Syntex Animal Health
-Des Moines, IA
Coupon redemption direct mail program

Veterinary Medicine Publishing
-Lenexa, KS
Direct mail survey

Aviation

Duncan Aviation
-Lincoln, NE
Lead-generation mailing series in conjunction with Sotheby’s (aviation auction)

Raytheon Aviation
-Wichita, KS
(formerly Beechcraft) Database development and lead-generation programs for aircraft dealers

Construction and Building Restoration

3-M Building Products Division
-St. Paul, MN
Strategic planning and lead-generation program

Butler Manufacturing Company
-Kansas City, MO
Direct marketing consultation; lead-generation programs for three divisions including website development

Chief Industries, Building Systems Division
-Grand Island, NE
Builder recruitment and integrated support programs for independent.contractors employing direct mail and direct-response advertising

General Heating & Cooling Company
North Kansas City, MO
Integrated support program for independent heating/cooling dealers employing direct mail, direct response publication and radio advertising

Havens Steel Company
Kansas City, MO
Research, prospect identification and lead-generation program

Integrated Paving Concepts
Vancouver, BC Canada
Strategic planning, dealer recruitment and dealer support programs

Lester Building Systems
-Lester Prairie, MN
Strategic planning and lead-generation program for independent Builders

O’Brien Walls & Partitions
-Kansas City, MO
Strategic planning, dealer recruitment, and dealer support programs employing. direct mail and direct response publication advertising

Payless Cashways, Inc.
-Kansas City, MO
Roofing contractor recruitment and lead-generation program for roofing contractor-dealers

Robertson Building Systems
-Ancaster, ON Canada
Recruitment of independent contractors and lead generation and fulfillment programs for Builders, employing direct mail direct response publication advertising, and publicity

The Western Group
St. Louis, MO
Lead-generation programs for branch offices, employing direct mail, direct response publication advertising, and publicity

Food and Catering

Bogdon Candy Company
-Westwood, KS
Strategic planning and direct mail lead-generation programs to restaurateurs

Eddy’s Catering Services
-Kansas City, MO
Corporate identity program and direct mail lead-generation program

High-Technology Products and Services

America Direct
-Merriam, KS
Direct marketing consultation and planning

Bell South Wireless Data
-Woodbridge, NJ
Mailing list research and direct mail consultation

Cellular One
-Overland Park, KS
Direct mail surveys and lead-generation programs

Digital Archaeology
-Lenexa, KS
Direct mail lead-generation and fulfillment; direct marketing staff training

Grading Systems, Inc.
-North Kansas City, MO
Strategic planning and direct mail lead-generation program

Lexmark
-Lexington, KY
Direct marketing education program for employees via intranet articles

Sprint Conference Line
-Overland Park, KS
Strategic planning and lead-generation and fulfillment program

Teletrac
-San Diego, CA
(formerly Overland Park, KS) Strategic planning and direct mail lead-generation

Zenith Data Systems
-Buffalo Grove, IL
Strategic planning, direct mail survey and lead-generation

Hardware and Housewares

Westlake Hardware
-Lenexa, KS
Strategic planning, direct response advertising, catalog development and fulfillment

Insurance and Financial Services

Access Banking Systems
-Springfield, MO
Strategic planning and lead-generation program

American Fidelity Assurance
-Oklahoma City, OK
Strategic planning, direct marketing consultation and employee training

Commerce Bancshares (Discount brokerage)
-Kansas City, MO
Strategic planning, direct marketing consultation, and direct mail survey

Forrest T. Jones Company
-Kansas City, MO
Strategic planning, media research, and order-generation program employing direct mail and direct response publication advertising

GE-The Medical Protective Company
-Shawnee Mission, KS
Strategic planning, mailing list research, and direct mail lead-generation

Kansas Farm Bureau
-Manhattan, KS
Strategic planning and direct marketing consultation

Uniformed Services Benefit Association
-Overland Park, KS
(formerly Kansas City, MO) Strategic planning, order-generation direct mail and fulfillment; marketing staff recruitment

Medical, Dental, Laboratory Products and Services

Fairbanks Scales
-Kansas City, MO
Strategic planning and order-generation direct mail

Kansas Center for Athletic Medicine
-Lawrence, KS
(orthopedic surgery practice) Direct marketing consultation

Labconco Corporation
-Kansas City, MO
Catalog development and direct mail lead-generation programs

Myron’s Dental Laboratories
-Kansas City, KS
Integrated lead-generation program employing direct mail and direct response publication advertising

National Research Corporation
-Lincoln, NE
Strategic planning and lead-generation program to hospitals

Non-Profit Organizations

American Academy of Family Physicians Foundation
-Kansas City, MO
Strategic planning and contribution-generation programs to association membersAmerican

Red Cross
-Kansas City, MO
Direct marketing consultation

Cancer Action
-Overland Park, KS
(formerly Kansas City, KS) Strategic planning and contribution-generation direct mail program

St. Luke’s Hospital Development Department
-Kansas City, MO
Contribution-generation direct mail program

Susan G. Komen Foundation
-Merriam, KS
(Denim Day Program via Lee Apparel) Strategic planning, list research, and corporate participation sign-up direct mail program

Printing and Publishing

Grays Harbor Paper Company
-Hoquiam, WA
Strategic planning

Hallmark Business Expressions
-Kansas City, MO
Strategic start-up consultation, communication plan development, and lead-generation and fulfillment program

Henry Wurst Printing Company
-North Kansas City, MO
Strategic planning and direct mail lead-generation and fulfillment program

Trabon Printing Company
-Kansas City, MO
Strategic planning and direct mail lead-generation and fulfillment program

World Library Press
-Springfield, MO
Strategic planning, prospect identification, and order-generation program employing direct mail and direct response publication advertising

Real Estate and Economic Development

ERA (Electronic Realty Associates)
-Parsippany, NJ
(formerly Overland Park, KS) Strategic planning, real estate broker recruitment and support programs; order-generation programs for homeowner insurance

Hunt Midwest Corporation
-North Kansas City, MO
Strategic planning and direct mail lead-generation program

Grand Island, Nebraska Chamber of Commerce
-Grand Island, NE
Strategic planning, prospect identification, and direct mail lead-generation program

Kansas Department of Commerce & Housing
-Topeka, KS
Strategic planning and direct mail lead-generation program

Western Resources
-Topeka, KS
Strategic planning and lead-generation program

Retail

Wal-Mart
-Bentonville, AR
Strategic planning and traffic-building direct mail program

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