“You are a real pro and a pleasure to work with” Dudley Crow, Senior Vice President Marketing, USBA
“I’m genuinely pleased that we have had the opportunities to work together. I’ve learned a great deal from you and I benefit from your teaching every day.” Al Eidson, President, Eidson & Partners, Inc.
“Your success in life and business has had a positive influence on the direct marketing community in the Kansas City area.” Kurtis Ruf, President, Ruf Strategic Solutions
“Few have accomplished what you have in furthering the cause of business-to-business direct marketing. I recall your pioneer work in database development and utilization. Today, of course, database-driven direct marketing has grown especially rapidly in business-to-business applications.” Martin Baier, Direct Marketing Consultant and direct marketing author.
“Further reflections remind me of all the persons at Harmon-Smith Advertising who were responsible for new business and account service, there is no question that you were the most capable and pleasant guy who was with our firm – ever.” The late John Lee Smith, Co-founder and Principal of Harmon-Smith Advertising
“Earl, I haven’t shared this with you previously, but wanted you to know that you have been the individual with the single greatest influence on my career as a marketer, and I feel greatly indebted.” Rick Rau, Vice President of Marketing, Worlds of Fun and Oceans of Fun
“Having worked together on many challenging and difficult projects…mutual commitment and hard work always resulted in a fun venture.” David Smith, Executive Vice President, Forrest T. Jones Company
“I want to thank you for being someone to not only ‘look up to,’ but ‘live up to’. If I’m able to accomplish one-fourth of what you’ve done…with business marketing, friends, and family, then I will have had a full and satisfying life.” Bob Johnson, Direct Marketing Consultant
“There’s a lot to look back on in your many years of service to others. I look forward to many more years of association with you.”
“Earl Hogan, a legend in direct marketing…” Jennifer Mann, Advertising/Marketing Columnist, Kansas City STAR
“Earl is one of the top B-to-B direct marketers in the country. Very results-oriented, very successful at his campaigns. I highly respect both Earl and his work.” Donna Baier-Stein, Direct Marketing Copywriter, Baier Stein Direct
“The letter, copywritten by Earl Hogan, does an excellent job educating the prospect about the value of their brand. Note the conversational tone of the following passages:” Excerpt from The New Marketing Conversation by Donna Stein and Alexandra Macaaron
“As someone who has been burned out by the stress of cold sales calling, I find Earl’s programs and philosophies to be effective and refreshing. Earl has a gift for assembling a leads program that produces exceptional results, and as a business owner, I appreciate his honesty, attention to detail, and interest in the success of his customers.” Chris Labelle, Owner, 3 Nerds and a Server, LLC
“Earl understands direct marketing inside and out. He’s a terrific strategist who taught me much of what I know and now use in writing B2B lead generation/sales copy. He has a special talent for creating strategically sound offers that generate response.” Pat Friesen (Pat@PatFriesen.com), Copy Contact/Account Executive, BHN Advertising reported to Earl at BHN Advertising Direct Marketing Division